Bookshelf

Journal of Strategic Marketing By Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski and Eric M. Olson “Brand Activism Change Agents: Strategic Storytelling For Impact And Authenticity” proposes a narrative-based model to help brands engage in activism, strengthen customer ties, and minimize alienation, to enhance their impact as sociopolitical change agents while maintaining stakeholder […]

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Journal of Strategic Marketing

By Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski and Eric M. Olson

“Brand Activism Change Agents: Strategic Storytelling For Impact And Authenticity” proposes a narrative-based model to help brands engage in activism, strengthen customer ties, and minimize alienation, to enhance their impact as sociopolitical change agents while maintaining stakeholder support.

An Artful Reframing: The University of La Verne’s Heritage, Identity, and Current Context

Edited By Alfred P. Clark

An Artful Reframing: The University of La Verne’s Heritage, Identity, and Current Context reframes University of La Verne’s history with an inclusive lens, highlighting our transformation from a predominantly white college to a minority-serving institution.

Danilo and the Chocolate Hills – Book 3: The Final Adventure

By Issam Ghazzawi

In this exciting children’s fiction novel, Dr. Issam Ghazzawi highlights the power of lifelong learning. Through magical adventures and meaningful challenges, young readers

will explore themes of friendship, courage, and personal growth while building their imagination and other values essential to child development.

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