Fall 2025
Bookshelf
Journal of Strategic Marketing By Thomas Martin Key, Astrid L. Keel, Andrew J. Czaplewski and Eric M. Olson “Brand Activism Change Agents: Strategic Storytelling For Impact And Authenticity” proposes a narrative-based model to help brands engage in activism, strengthen customer ties, and minimize alienation, to enhance their impact as sociopolitical change agents while maintaining stakeholder […]
January 21, 2026